"With up to three ad units, one link unit, and one search box on every page, layout options abound!"
Monday, January 30, 2006
Friday, January 27, 2006
Google's AdSense has recruited some publishers for a limited beta test of rich media, including interstitials, expanding ads and floating ads, writes JenSense (via MarketingVox), according to which campaigns are likely to be site-targeted rather than contextual. The post surmises that rich media firms such as Fastclick and PointRoll are probably not pleased at the prospect of having to compete with Google if it were to offer the new formats to all publishers.
The other day we reported that YPN EPC Was Decreasing and we offered possible explanations as to the reason. However, today, I noticed a featured thread at WebmasterWorld named Declining eCPM where members share their experience noticing that although traffic is rising on some sites, the earnings for those impressions are declining.
Thursday, January 26, 2006
"If you receive payments by EFT, you can now keep track of all of your different bank accounts by giving each an 'Account Nickname.' "
Refer a webmaster to Adsense and score $100 when they earn $100. Great deal - until now.
Adsense terms modification: "An AdSense referral is counted when a publisher, who has never previously enrolled in AdSense, creates an account and earns at least $100.00 within 90 days of sign-up. The referred publisher must be eligible for payment to qualify as a successful referral."
Check out the discussion in this new thread at digitalpoint.com.
Monday, January 23, 2006
Don't overlook aesthetics. The look and feel of your Adsense ads are reflected in your Adsense paycheck.
"Ad units that mirror the look and feel of your site can surprisingly increase the effectiveness of your ads."
Friday, January 20, 2006
There is no universal formula for establishing the best Adsense ad placement, but there is a simple means of testing which Adsense ad placement works best on your site.
"The number of ad units you choose to display can also affect ad performance. While some sites perform well using the maximum 3 ad units per page, it's important to maintain a balance between content and ad display -- the optimal number of ad units per page varies for different sites."
Thursday, January 19, 2006
"Your AdSense application has just been approved, and you've got a world of new information to absorb. We've highlighted some key resources to answer all the questions you have about AdSense (but were afraid to ask)."
Whether you are a newbie or an old pro, this nine point checklist will keep you focused on Adsense profits.